July 24, 2026

“I think it’s really sad and I think it’s really, really unfortunate,” Brown began. “They’ve honestly invested a fortune in the concept of Game Pass as a service, which led to loads of teams being acquired, loads of games being funded, loads of people getting jobs, all with a vision of getting regular games landing in this service for players. I think the reality is not enough people have subscribed to it at the prices that they needed to pay in order to make that business viable.

“And, that’s actually just really sad. Because we’re now going to see studios getting shut down or spun off, and loads of people are going to lose their jobs, and that is honestly just a result of a well-meaning, player-focused concept of Xbox Game Pass not quite landing.”

Brown went on to defend Microsoft and Game Pass, praising the concept of the subscription service and the games that would otherwise not have been made were it not to have existed.

Tier List

Xbox Games Series Tier List

Xbox Games Series Tier List

“It’s just a real shame,” he continued. “And as much as people point fingers and call different people within Xbox the villain of the piece, the concept of Game Pass was good. Like, it’s a good idea. Let’s have a subscription, make it affordable, try and get games to more people. We’ll have a really diverse selection of games on there. We’ll get a load of studios involved. We’ll make some games that probably couldn’t exist otherwise. And if more people had subscribed, that makes enough money and it works, and all of those studios go on and those games get made again and those teams will make other games. Unfortunately, it didn’t.

“I don’t know the number it needed to hit was, but it never reached the number that would make a $70 billion acquisition of Activision Blizzard make financial sense. It’s really unfortunate. We don’t know what the future is just yet, but it is a reshaping of the business around that, after the first concept didn’t quite land.”

Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.



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